Free Online Course on Digital Skills: Web Analytics

Accenture Learning Platform: FutureLearn
  Start Date: Available 21st May   Basic

Course Description: 

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.
You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

What will you learn in this course?

You will learn the following:
Week 1 – Introductory analytics
Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business

Week 2 – Techniques
Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practise how to start using Google Analytics

Who is this course for?

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Who are the instructors?

The course is taught by Alister Widdowson who has been in English language teaching for 20 years

Subject Area:

Software

Cost of course:

FREE

Course Duration:

2 hours per week, Duration of 2 weeks

Language:

English

How to enrol:

Click here to enroll

Website:

Free Online Course on Digital Skills: Web Analytics

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