21 May Free Online Course on Digital Skills: Web Analytics
|Accenture||Learning Platform: FutureLearn|
|Start Date: Available 21st May||Basic|
Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.
You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.
What will you learn in this course?
You will learn the following:
Week 1 – Introductory analytics
Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business
Week 2 – Techniques
Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practise how to start using Google Analytics
Who is this course for?
This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Who are the instructors?
The course is taught by Alister Widdowson who has been in English language teaching for 20 years
Cost of course:
2 hours per week, Duration of 2 weeks
How to enrol:
Click here to enroll