Free Online Course on Writing for Social Media

UC BerkeleyX Learning Platform: edX
  Start Date: 4th June 2018   Basic

Course Description: 

Businesses and institutions today turn to social media platforms to build and promote their brands, share news and information, and engage with their audiences. But given its massive popularity, writing for social media can be a challenge. How do you connect with your audience? How do you write for these critical channels?

This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.

Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.

What will you learn in this course?

In this course you will learn how to:
Assess the audience you are writing for
Customize content for the specific audience and delivery method
Use effective online writing strategies
Communicate effectively in an online environment

Who is this course for?

This course is for anyone interested in learning how to better engage and communicate with their target audience on social media

Who are the instructors?

Tim Peters BS, MA, Lead Content Strategist, Tata Consultancy Services

Subject Area:

Business Administration

Cost of course:

FREE. You can add an approved certificate for $ 99 USD

Course Duration:

4 weeks, 3-5 hours per week


English, Subtitles: English

How to enrol:

Click here to enroll


Writing for Social Media Online Course

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